Growth
Insights
Every conversation is evidence. These are the patterns worth acting on this week.
Fee comparison against RVCE and BMS dominates CSE calls
38% of high-intent CSE conversations raise a direct fee comparison within the first four minutes. Counsellors who lead with the placement median before quoting fee convert 1.7× better.
AI & ML demand up 46% year on year
Enquiry share for AI & ML has moved from 11% to 19% of engineering enquiries. Two additional sections would fill at current run-rate.
Kerala and coastal Karnataka are underserved
Conversion from Kochi, Kozhikode and Mangaluru is 8 points above average but spend share is only 6%. Regional-language creatives are missing.
Median first-response time is 4h 12m outside office hours
Enquiries answered within 5 minutes convert at 34%; beyond 2 hours it drops to 11%. Voice AI now covers 19:00–23:00 and weekends.
Hostel and safety questions have no owned content
Parents ask about hostel safety in 1 of every 3 school and PU calls, yet there is no video asset. Highest-leverage content gap.